Our Brand ... and You

Brand Partnerships

Brand Partnerships

UT Southwestern is a proud partner of several fitness and sports organizations in the Dallas-Fort Worth area. Our goal is to deepen and strengthen awareness of, trust in, and connection with UTSW in North Texas communities.

Currently, we have partnerships with five local organizations:

Dallas Mavericks

UT Southwestern is the Official Health Care Partner of the Dallas Mavericks. UTSW will partner with the Dallas Mavericks to integrate in-game activations at the AAC, community events, youth education and programming, and public service announcements and campaigns.

SMU Athletics

UT Southwestern is the Official Health Care System of SMU Athletics. The partnership includes UTSW exposure and activations at SMU football, basketball, volleyball, tennis, and soccer events.

FC Dallas

UT Southwestern and Children’s Health are the official health care partners for FC Dallas and its affiliated teams. The partnership includes prominent UTSW/Children’s logo placement on FC Dallas team apparel and gear.

The two health systems also will partner with FC Dallas on community engagement efforts that promote physical activity and health education. FC Dallas will honor and celebrate patients, doctors, nurses, and employees from both Children’s Health and UT Southwestern at home matches throughout the season. Additionally, FC Dallas and North Texas SC player ambassadors will visit Children’s Health and UT Southwestern patients at hospital locations across DFW.

Omni PGA Frisco Resort

UT Southwestern is the Official Health Care Partner of the Omni PGA Frisco Resort, integrating into daily operations on the PGA Frisco campus with sun protection and hand sanitation stations, as well as sun safety, healthy movement, and healthy eating messages for PGA Frisco guests, and the PGA’s regional and national audiences.

Katy Trail

UT Southwestern is the first-ever fitness partner of the Katy Trail – a 3.5-mile walking/jogging trail located in the heart of Dallas, running from SMU to Victory Park.

The new fitness center, at the south end of the trail, fits perfectly with UTSW’s mission of promoting the good health of our community while also fulfilling a long-held dream for Friends of the Katy Trail and many avid trail users.