UT Southwestern Is the Future of Medicine, Today. That’s the promise we make to our patients, our students, our donors, and ourselves. And we strive every day to deliver on that promise. When we create anything that represents our brand, we do it in that same spirit of excellence every time.
Can’t find what you’re looking for, or need help? Email us at brandidentity@utsouthwestern.edu.
When it comes to representing the UT Southwestern brand, no project or detail is too small to matter. Font, color, placement, attitude, tone – all of it must come together to reflect the sophistication of care and discovery that is happening here every day.
We want everyone to know that we are meticulous in all we do. In a word, it is about demonstrating excellence.
One of the ways we capture UT Southwestern’s high standards is through careful and creative design. Another is with precise word choices.
Every piece that bears our name or logo should reinforce – visually and descriptively – the extraordinary quality of our research, education, and patient care.
To accomplish that goal, the single most powerful tool at our disposal is consistency.
Communicating with a consistent appearance, tone, and voice is important if we want people to know who we are, what we stand for, and what they can expect from UT Southwestern.
On a fundamental level, we are an academic medical center – one of the world’s finest. We educate. We heal. We discover. Each function stands alone, but each also strengthens the other. That interconnected mission sets us apart from most other medical facilities.
We’re searching for breakthroughs in our labs and then moving our discoveries as quickly as possible into new and better treatments for patients in our clinics and hospital. And we’re training future doctors, scientists, therapists, and others to advance medicine even further.
It all comes together to form our guiding principle: to promote health and a healthy society and to help everyone reach their full potential.
There is no other organization exactly like UT Southwestern Medical Center.
UT Southwestern’s unique identity has been built over 75+ years – starting as a small medical college in abandoned Army barracks and developing into the leading academic medical center we are today.
When people think of UT Southwestern, we want them to understand:
Patient care at UT Southwestern is delivered by two distinct groups of physicians: the Medical Group and the Pediatric Group.
The Medical Group, specializes in the care of adults, and the Pediatric Group serves the health needs of children.
Patient care at UT Southwestern is delivered by two distinct groups of physicians: the Medical Group and the Pediatric Group.
Combined, they form the largest comprehensive, multispecialty, integrated practice in North Texas.
UT Southwestern physicians and other health care professionals within the Medical and Pediatric Groups deliver patient care not only at UT Southwestern’s William P. Clements Jr. University Hospital and UTSW clinics, but also at:
UT Southwestern Medical Group physicians work as a multidisciplinary team. When patients see one of our physicians, they benefit from all of them. That means more than 3,000 experts are available for their care.
For doctors, it also means having access to a network of the top researchers, the best facilities, and a common electronic medical record.
Medical Group physicians are united by one purpose: your good health.
The UT Southwestern Pediatric Group marshals the best in patient care to collaboratively serve the needs of children and adolescents from birth to age 18. Our more than 300 full-time physicians constitute one of the largest pediatric groups in Texas.
Pediatric Group physicians are united in focus, too, ensuring the good health of children.
