When it comes to representing our brand, no detail is too small to matter. Font, color, placement, attitude, tone – all of it comes together to represent the sophistication of care and discovery that is happening here every day.
We want everyone to know that we are meticulous in all that we do. In a word, it is about demonstrating excellence.
Building and Sustaining a Strong Brand
One of the ways we show everyone that UT Southwestern is special is through careful design and word choices.
Our goal in every piece that bears our name or logo is to reinforce – visually and verbally – the incredible sophistication that happens in our labs, classrooms, and clinics.
The single most powerful tool at our disposal: consistency.
Communicating with a consistent appearance, tone, and voice is important if we want people to know who we are, what we stand for, and what they can expect from us.