UT Southwestern Logos

Updated August 2026

The UT Southwestern Medical Center logo symbolizes all that we represent as an organization, so it is critical to reproduce it consistently and precisely wherever it appears. The purpose of these logo standards is to make sure that our logo – our institutional signature – is as authentic as our name.

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Brand Extension Logos
Examples
University Seal
Logo Usage
Logo Do Nots

Institutional Logo

The UT Southwestern institutional logo may be reproduced using one of two versions. Always reproduce the logo using the original digital art. Never redraw, reset, distort, or alter it in any way. Any questions can be directed to the Office of Communications, Marketing, and Public Affairs. The guidelines for color, fonts, and area of isolation are to be followed for all logos everywhere they appear.

Alt text for our UT Southwestern institutional logo should read "Logo of UT Southwestern Medical Center."

This is the preferred version: “UT Southwestern” is PMS 2945 blue, and “Medical Center” is PMS 431. Whenever possible, use this version to consistently and notably represent our institution.

In a reversed version, the logo is reversed out white from a background color equal to the value of 75% black or darker.

Please note, when downloading this logo, it will appear to be blank until placed on a colored background.

Additional Brand Visuals

While the UT Southwestern Medical Center logo is the institutional brand, we have several brand extensions. Each of the brand extension marks assumes the same level of integrity and is equally symbolic of excellence. The logo standards developed for our institutional brand apply to our brand extension marks as well.

If you need the file for one of the brand extension marks featured below, email brandidentity@utsouthwestern.edu.

Department, Division, Office, or Clinical Program third-line logos can only be used internally – on employee apparel, branded giveaways, or as determined by the Office of Communications, Marketing, and Public Affairs. Unique visual marks and self-created logos are generally not allowed for use by UT Southwestern entities in order to strengthen our visual brand by maintaining a limited set of well-established logos.

Examples:

Institutional Icon

The institutional icon was created for use in spaces that do not accommodate our horizontal logo. It can be used on branded giveaways when imprint space is less than 1.25”, and it is available with all licensed vendors. All advertising uses are determined by the Office of Communications, Marketing, and Public Affairs.

Alt text for our UT Southwestern Institutional Icon should read "Icon of UT Southwestern Medical Center."

University Seal

The UT Southwestern seal is a registered trademark of the Board of Regents of the UT System, and any proposed use of it for commercial purposes must be submitted to the Executive Vice President for Institutional Advancement, who will provide a recommendation for the President’s decision.

The UT Southwestern seal may be used only in the following cases:

On official or formal documents, such as diplomas and certificates approved by the President
As a watermark on official stationery but not printed on other stationery, note cards, or invitations
On certain official publications of UT Southwestern, on brochures announcing UT Southwestern-approved continuing education programs, and on poster exhibits for scientific conferences

As with UT Southwestern logos, always reproduce the official seal using the original digital art. Never redraw, reset, distort, or alter it in any way.

Alt text for our UT Southwestern University Seal should read "Seal of UT Southwestern Medical Center."

Logo Usage

Our logo must be seen to be effective. So always leave a buffer zone around the logo that is clear of all other graphic elements. This separates the logo from its surroundings and allows it to stand out.

Use the height of the capital “T” to measure the minimum amount of clear space to leave around the logo.

Minimum Size

If our logo is too small, it will be hard to read and thus ineffective; therefore, we have a minimum size for reproducing the logo in each medium. Never use the logo any smaller than the minimum size.

In print, the minimum size is 1.25” wide.
In on-screen uses, the minimum size is 187x30 pixels wide.
In on-screen uses for retina display only, the minimum size is 108 pixels wide (vertical version) and 216 pixels wide (horizontal version). Retina display screens have a higher pixel density, so 108 pixels in retina display is the same size as 54 pixels dpi.
For scrubs, lab coats, uniforms, and other giveaways, see the merchandise page.

Two main UTSW colors, blue and gray, and their Pantone values

Logo Color Palette

UT Southwestern Blue is the unique color associated with our organization. People recognize us by our colors, so it’s very important to reproduce them accurately in every application.

Logo Typography

Our logo typography includes two fonts, or typefaces:

Helvetica Neue Heavy is the font used for “UT Southwestern.”
Helvetica Neue Roman is the font used for “Medical Center.”

The UT Southwestern logo is a proprietary design. Although based on these two fonts, it is a custom-made design and cannot be recreated using typography. Never use fonts to attempt to recreate the logo.

Always reproduce the logo using original digital art – and never alter or distort the logo in any way.

Signage Standards

UT Southwestern signage on and within our buildings is often the first thing our patients and visitors see. Thus, building signage should always support our brand and the image it represents, following the guidelines located within the UTSW FM Document Library. All signage requests and approvals should be directed via email through the UTSW Sign Shop (email).